Tuesday, 6 April 2010

4. Who would be the audience for your media product?
5. How did you attract/address your audience?


The film was made in an effort to attract teenagers aged 15-20. This meant that if released in the cinema it would have to be certified a 15 but to attract an even larger audience a 12A certificate would be even better. This meant that we had to create an action thriller with certain limitations, for example the script could not contain extreme swear words, and scenes of intense violence. During rehearsals and filming this caused certain problems. Occasionly one of the actors would speak a word not written in the script, at times this worked to a great effect, adding emotion to the scene, but often that word would be unusable due to the language barriers we were working with.

The age of our target audience also inspired our location and setting. An urban pub is a familiar location to many teenagers, therefore they would be able to identify with the surroundings. The ages of the characters too were chosen to fit with the target audiences preference to watch films about people in their age group. The relationship between our main character Tom and his girlfriend Amy was created to show a truly typical teenage relationship gone wrong, another thing that many of our target audience would be able to identify with.

From talking to a large number of our peers we discovered that the target audience of 15-20 year olds were incredibly interested in music. In the last ten years, since the creation of CD players and IPods music has become a huge part of every teenagers life. Many of them agree that listening to music whilst watching a programme creates a greater sense of emotion. This was why the music in our thriller was so important. Finding the music for the sequence was difficult as we didn’t want to appear to cliché. However we found a compromise between the type of music used in films such as Physco and more modern feeling tracks


When trailing our thriller we gave each member of the audience a questionnaire:



We got multiple responses from the audience. When writing, rehearsing, filming and editing the film we were convinced that the aspect of the film most enjoyed by the audience would be the final bathroom murder scene, however from the audience’s response we discovered that many favoured the argument scene. The music as we had rightly predicted was also enjoyed and commented upon by the audience.

The film was based very much on white teenagers living in urban environments. For those living under different cultural situations the film would certainly be interpreted in a different way. The extensive drinking that occurs as well as the violence may spark different reactions to those from different cultures. The different interpretations were considered when creating the film and added another level to the whole production of the thriller.

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